The Process
We welcome production ready-artwork and straightforward projects, but we also know sometimes you need a path to get from a vague idea to to finished deliverable. We can follow your lead or help guide the process. The best part of our process is the ability to apply it as either a micro- or macro-strategy to match your needs.
We will flex with you while still adhering to best practices and marketing fundamentals.
How It Works
Discover.
Work together to identify project parameters, goals, and objectives to lead the strategy.
● Why
● Who
● What
● When
● Where
● How Much
Outcome - Project Brief
Define.
Clearly define and articulate the story that best speaks to the audience.
● Project Research
● Budget Considerations
● Definition of Success
● Big Ideas
Outcome - Project Strategy
Develop.
IDevelop the tools and solutions to best tell the story based on the brief and strategy.
● Ideation
○ Brainstorming
○ Mood/Style Boards
○ Storyboards
○ Target Personas
● Concepts
● Production Considerations
● Estimating
● Timeline
Outcome = Project Proposal
Deliver the visual assets that best communicate the story.
● Production Artwork
● Mechanical Production
● Curated Solution Assembly
● Quality Inspection
● Delivery & Installation
● Feedback Evaluation
Outcome = On Time, On Budget Delivery
